Sony to shell out 500,000 copies of the Will Ferrell hit “Talladega Nights: The Ballad of Ricky Bobby” to entice shoppers to go for PS3 over lower priced competitors.

Wired News: Sonys Online Free-for-All

The PlayStation 3 itself will still be running gamers a steep $600 when it goes on sale Nov. 17. And so it was perhaps in hopes of taking some of the edge off the sticker shock that Sony executives spent Thursday afternoon emphasizing to a few hundred journalists and analysts that many aspects of PlayStations network service would come with no additional service charge.