– Elmo is back! Ten years after taking the country by storm, one of the hottest, hardest to find toys of all time returns to shelves this holiday season with Tickle Me Elmo TMX. The new Elmo has three tickle spots that trigger infectious laughter and movement from the furry red citizen of Sesame Street.

– PLAYSTATION 3 (PS3), Sony’s long-awaited next-generation video game console, is due to be launched November 17. Its high-definition graphics, a huge hard drive and a Blu-ray disc player all-in-one will have HD aficionados and gamers alike salivating at the thought of adding this big ticket item to their living room. The price tag is $499-$599, depending on whether you want 20GB or 60GB.

– Going head-to-head with the PS3 is Nintendo’s entry into the next-generation video game console world, the Nintendo Wii (pronounced “we”). This new platform features a motion sensor wireless remote which gives a brand new element to the gaming experience. Wii hits stores on November 19 and will cost approximately $249.

Also included on Shopzilla’s Hot Toy List:

– Kid Tough Digital Camera from Fisher Price, a real digital camera built tough enough to withstand the wear and tear of the youngest photographers

– Blue Man Group Percussion Tubes from ToyQuest, make your own music just like the world famous Blue Man Group

– Little Leaps Grow-With-Me Learning System, an on-screen learning experience for children between 9 and 36 months from award-winning company LeapFrog

– Mindstorms NXT from Lego, imagination, creativity and construction come to life in the form of a robot

– Speed Stacks StackPack from Play Along, test your coordination and speed with the sport of competitive stacking

– Laugh & Learn Baby Grand Piano from Fisher-Price, teaches babies music and more

– My Scene(TM) Fab Faces(TM) Dolls from Mattel are the ultimate teenage drama queens! The first and only fashion dolls to have moveable facial features